Marketers are increasingly tasked to support tactical activities as part of their scope of responsibilities–—activities which are required to be successful in current marketing environments. In addition, brand owners need multiple channels of distribution for their external messaging, from digital campaigns to trade show events, while addressing the needs of their internal stakeholders.

Studies show that only 32% of marketing departments are taking advantage of traditional manufacturing supply chain methods and technology to maximize their overall performance. Our objective is to utilize Integrate to raise awareness within the business world—particularly sales and marketing—about the benefits of a strong marketing supply chain.