At Almaden, your brand is our priority. We pride ourselves on delivering a premium experience through custom technology, in-house production, and project leadership from industry experts. Our mission is to manage and maintain your brand integrity through our comprehensive and integrated solutions: Commercial Printing, Gifting & Promo, Signs & Graphics, and Fulfillment & Distribution.

Brand activation is more than just a buzzword; it’s about bringing your brand to life and ensuring it resonates with your audience at every touchpoint. At Almaden Global, we place the brand owner at the center of our purpose. By surrounding you with remarkable Digital Solutions, Project Leadership, Brand Management, and Fulfillment Management programs, we ensure that your brand not only stands out but also connects deeply with your customers. With our detailed custom technology as the bedrock, we activate your brand in ways that are both impactful and enduring.

In this issue of Integrate, we explore the critical importance of brand activation through two features. Our cover story, “The Bridge,” delves into how field marketers are bridging the gap between brands and customers, playing a pivotal role in brand activation. In our second feature, “Event 360°,” we examine how leading organizations have integrated automation, AI, and storefront technology into their marketing supply chains, further enhancing the power of brand activation.

We hope you enjoy the latest issue of Integrate and find inspiration in the stories and strategies shared within. As always, we are here to help you activate your brand to its fullest potential.

Warmest regards,

Manny Cuevas
Vice President of Brand Activation