Getting on the Same Page
Survey Sifts Through Exhibitor/attendee Misconceptions
When it comes to exhibit space, event organizers are all in when it comes to allocating resources. But here’s something you might not know. Attendees are not always on the same page when it comes to who wants what. For example, according to the “Freeman 2024 Event Organizer Trends Report,” 83% of event organizers believe networking is the most important event element for attendees, while only 67% of attendees agree. Here’s a snapshot of who wants what when it comes to event logistics:
Ranked in order of resources allocated by event organizers:
- Exhibits
- Keynotes/General Sessions
- Education Sessions
- Networking
- Special Events*
Ranked order of event priorities by attendees:
- Exhibits
- Networking
- Education Sessions
- Keynotes/General Sessions
- Special Events*
*(after-hour events, tours, sponsored gatherings outside of the main event)
Badge Check
A Peek into the Future of Event Attendees
No matter the industry, talk abounds about the future workforce. Just as generational shifts are impacting consumer values, behaviors and expectations, and labor force needs, the future of events and trade shows will shift. Over the next five years, event organizers will need to innovate how they reach these emerging generations and design experiences tailored for them. According to the U.S. Department of Labor, here’s what the workforce composition will look like by 2030:
CX in 2025
Why It Is No Longer Part of the Business; It Is the Business
According to Forrester research, brands using marketing, digital and CX teams that are highly aligned report 1.6 times faster revenue growth than their competitors and 1.4 times better customer retention. Heading into 2025, by positioning CX at the forefront of business strategy and ensuring all departments are aligned, you can create a unified approach to customer-centricity.
This shift enables more cohesive decision- making, fosters innovation and drives operational efficiencies. According to NICE’s “CX 2025 Trends” report, those strategies must include:
- Championing CX-driven corporate strategy across the organization
- Establishing cross-functional CX metrics, KPIs and incentives
- Uniting all departments around a single CX platform
- Fostering cross-functional collaboration to improve the entire experience
- Driving cultural change to prioritize customer-centric decision-making