How Almaden is making a difference in today’s fast-paced trade show world
Consistency. Quality. Timely delivery. In today’s fast-paced landscape, finding the right marketing supply chain provider is crucial. We asked Michelle Radlowski, Senior Director, AMS & EMEA Regional Marketing and ABM, Digicert, and Rebekah McAdams, VP, Global Field & Channel Marketing at Varonis, to share how their relationship with Almaden works.
Describe your relationships with Almaden.
Michelle Radlowski: I have worked with Almaden for around seven years with two different companies. Thanks to their capabilities and service, I have a trusted vendor that can do everything from ordering basic giveaways to a full branded campaign and fulfillment. They have also leaned in on any ideas I have brought to the table.
Rebekah McAdams: We conducted a lengthy RFP process for the right vendor to host our external brand store for customers and our internal marketing team. After some frustration with vendors we were evaluating, we were recommended to Almaden. The rest, as they say, is history.
What have been some of the specific challenges you’ve tackled since partnering with Almaden?
Radlowski: We were working with another vendor on hand-written notes with every order we placed, but the lead time and cost became long and costly. When I brought this challenge to Almaden, they added a custom note card in our portal so that marketing and sales could add a personalized note in the shipment. There have been a number of last minute needs where they helped pull us through, whether it was printing more books at the last minute, getting giveaways to an event or handling special reporting needs on online store orders.
McAdams: Quality of service and items were the biggest challenge we faced with our previous vendor. There was a lack of consistency in branded items produced to a point that each month we had to request production credit. We couldn’t always count on the items getting to events. With Almaden, we’re able to have multiple departments’ promotional items housed in distinct sections. As such, we’re able to be more consistent with our brand across multiple departments and functions.
How have Almaden-assisted projects and campaigns been received from your end-users?
Radlowski: Almaden also has done some great price matching for us. There were hesitations from some internal team members because they were working with other vendors, so when we gave the opportunity to Almaden, they came in at or under most of the time. The only difference is printing, where if it’s a small job, it’s easier and more cost effective to just print locally. With any more complex jobs like booklets or multi-page binding projects, it’s better to go through Almaden.
McAdams: We’ve definitely had more compliments by our sales team on promotional product quality and design since moving to Almaden. When there are shipping issues, Almaden is quick to address. When looking for new or seasonal items, we are provided with incredible look-books filled with options for every cost tier to fit our needs.