In a time when many professionals are working double time to integrate artificial intelligence (AI) and human-centric experiences, Mitch Mitchem is one of those who has figured it out. The visionary CEO of HIVE Interactive’s career began on the entertainment side, where he helped lay the foundation for his deep understanding of human engagement.
After learning to master the art of learning and development on stages and in leadership sessions around the world, Mitchem is now a global keynote speaker, author and disruptive thought leader committed to redefining human connectivity in the AI era through all that HIVE Interactive offers. That means rekindling the passion and drive that make us uniquely human while harnessing AI’s incredible potential to elevate our lives.
His view on navigating today’s rapidly evolving landscape can be found in his acclaimed TED talk, which delves into the impact of over-customized technology on human culture.
Here’s his take on today’s ever-changing event landscape.
What trends are you seeing in the in-person events landscape? How can event professionals stay ahead of the curve?
We are noticing a significant shift toward face-to-face, interactive and more authentic human experiences. For example, in our AI keynotes, we demonstrate how AI can play a supportive role in enhancing human interactions by automating background processes like event scheduling or audience polling, which frees up more time for genuine, face-to-face engagement.
Event professionals should focus less on flashy tech and more on fostering human-centric experiences, using AI as a tool to enhance these moments rather than detract from them.
With the increasing popularity of virtual components in events, how can in-person event organizers create compelling experiences that stand out?
We’re actually seeing virtual components fade in popularity, with attendees craving more real, analog experiences. For example, at “The BUSTED Show,” we encourage the audience to put away their phones and engage with the live performance and one another. This creates an interactive and immersive environment where people are truly part of the show, not just passive viewers.
Event organizers should focus on creating experiences like this, where people are fully present and participating in the moment, rather than relying on virtual elements that may dilute the in-person experience.
What are the key factors to consider when planning hybrid events to ensure both in-person and virtual attendees feel equally engaged?
We are seeing a strong shift away from virtual events, and as such, our focus is on in-person experiences. For example, in our “In-Person Presentation Skills and Sales Training” events, we emphasize the importance of direct human connection. These sessions train participants on how to engage their audience authentically, read the room and adjust in real time—skills that are difficult to replicate in a virtual environment. The trend is toward full, in-person engagement where people can truly connect on a human level.
How can technology be best integrated into live events to improve attendee experience and streamline event management processes?
In our “AI Unleashed” workshops, we demonstrate how AI can be seamlessly integrated into live events to enhance the attendee experience while keeping the focus on human engagement. AI can personalize experiences, offer real-time feedback, or help with event flow, but it’s always in the background, enhancing rather than replacing human interaction.
For example, we use AI to streamline check-ins and tailor event content to individual attendees, which creates a smooth experience that feels personal, without detracting from the human connections happening in the room.
In a digital-first world, why do you believe in-person events remain an essential tool for building strong professional relationships?
Our work with AI and events shows that while digital tools are powerful, they are no substitute for in-person connections. For example, our research highlights that Gen Z and other demographics are moving away from tech-heavy interactions, preferring more face-to-face engagements.
Through our experience in running AI-driven events, we’ve seen firsthand how AI can help facilitate these interactions without overshadowing them. By automating routine tasks, AI frees up time for more meaningful in-person interactions, allowing attendees to build stronger, deeper professional relationships.