Full Plate
Cybersecurity Marketers Face Myriad Issues
❱ Rising Cybercrime Costs
The global cost of cybercrime is projected to reach $10.5 trillion annually by 2025, emphasizing the importance of robust cybersecurity measures. This sharp rise in cybercrime costs reflects the increasing frequency and complexity of cyberattacks.
❱ Ransomware Threats
In 2023, 72.7% of organizations globally reported being targeted by ransomware, with the average ransom payout more than doubling from the previous year. This has made ransomware one of the top concerns for security professionals, underscoring the need for effective cybersecurity solutions.
❱ AI’s Role in Cybersecurity
Artificial Intelligence (AI) is a double-edged sword in cybersecurity. While it enhances threat detection and response capabilities, it also enables more sophisticated cyberattacks, such as AI-driven phishing and ransomware campaigns. Organizations must balance the benefits of AI with the risks it introduces.
❱ Talent Shortage
The cybersecurity industry faces a significant talent gap. There were over 660,000 cybersecurity-related job openings in the U.S. alone in 2023. This shortage exacerbates the challenges organizations face in securing their digital assets.
Source: Cobalt: Offensive Security Services
Going Live
Events Continue Rapid Growth
❱ Industry Growth: The global event management industry is projected to reach a value of over $1 trillion by 2028, with a compound annual growth rate (CAGR) of 10.5% from 2023 to 2028. This growth is driven by the increasing demand for corporate events, conferences, and advancements in event technology.
❱ Hybrid Events: Hybrid events, which combine in-person and virtual elements, are becoming increasingly popular. Approximately 67% of event organizers believe that hybrid events are the future of the industry, with 89% of organizers using attendee satisfaction as a key performance indicator (KPI) for these events.
❱ Virtual Events: Despite the resurgence of in-person events, 93% of event marketers plan to continue investing in virtual events, with 72% acknowledging the pivotal role of virtual event technology in shaping their event strategies.
❱ Budget Allocation: Nearly 48% of surveyed marketers allocate 21% of their marketing budget to in-person events, highlighting the ongoing importance of face-to-face interactions in driving business outcomes.
❱ Sustainability Focus: The event industry is increasingly prioritizing sustainability, with 67% of event professionals noting that hybrid events, which reduce travel and waste, are crucial for future event strategies.
Source: Event Booking
