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Industry statistics for benefits of events

Marketers, planners, and other professionals choose to have events because of all the benefits that come with them. From increased sales to improved engagement, here are some examples:

60

Of Business Leaders

believe that events are critical for company success.

80

Of company marketers

also say the same. This is significant, given that there are so many other tactics and tools these companies and marketers can employ.

79

Of marketers

generate sales through events.

85

Of these marketers

also agree that events contribute to an increase in lead generation and sales. Therefore, events not only generate sales but also have the potential to generate more sales over time.

64

Of companies

say brand awareness is their primary reason for hosting events.

19

Of companies

that host virtual events also aim to increase their brand awareness.

83

Of brands

report increased sales from event marketing.

74

Of event attendees

agree that their opinion of the company/brand improved after attending.