We are pleased to announce the launch of Integrate Magazine.
Integrate Magazine is produced and published, biannually, by Almaden, and specifically designed for marketing, sales, and HR professionals.
Our Focus
Each issue of Integrate will be education-focused for today’s Branding and Marketing Specialists. Who else will benefit? Those who work in:
- Sales & Field Marketing Events
- Corporate Events
- Employer Branding & Employee Engagement
- Strategic Partnerships & Alliances
- Customer Appreciation
We are excited to distribute the knowledge we’ve gathered from branding and marketing experts eager to share their experiences and what they have learned over the years.
You can review Integrate Magazine archives here.
Integrate Magazine Highlights
Check out these highlights & articles from past issues:
~ most recent ~
What is a Marketing Supply Chain – and do you need one?
The Marketing Supply Chain refers to the creation, production, and distribution of the materials needed to support field marketing and sales. An MSC has three main elements: a branded front end or ordering portal, professional project management teams, and a distribution center.
One of the aspects that Anthony Hall finds most interesting about the marketing supply chain experience is how the whole process can seamlessly flow after all the systems are in place.
Minimizing risks and maximizing efficiency. If you want to break down the essence of today’s marketing supply chain into its most basic—yet vital—components, Engelina Jaspers says you can start there.
Even before the pandemic tossed everything we thought we knew about operational efficiencies, businesses struggled to find skilled workers.
Expansion of Responsibilities
Marketers are tasked to support tactical activities as part of their scope of responsibilities–—activities which are required to be successful in current marketing environments. In addition, brand owners are now using multiple channels of distribution for external messaging, whether for digital campaigns to various in-person (or virtual) events.
Our Objective
Only 32% of marketing departments are taking advantage of traditional manufacturing supply chain methods and technology to maximize overall performance.
Our objective? To utilize Integrate Magazine to raise awareness within the business world—particularly sales and marketing—about the benefits of a strong marketing supply chain.
and, it’s FREE!
Almaden shares this publication with all who are looking to improve their branding, marketing, and engagement practices, as well as make their processes more efficient.
You can read each issue online or request a free hard copy.
