Canine Companions
Non-profit Organization | Personalized Direct Mail Solutions
Challenge
Like many nonprofits, Canine Companions was challenged with rising above the noise of its competitors. Finding the right partner was critical, not just in terms of capabilities but also in creativity and a willingness to test new ideas.
Process
For nearly 20 years Almaden has partnered with Canine Companions to develop best practices for soliciting donations and communicating with supporters.
Almaden helped personalize direct mail campaigns. Variations include name, previous donation amount, design regional segmentation, and localized messaging.
Solution
Since beginning their relationship with Almaden. Canine Companions has scaled to open several new training centers and has placed over 8,000 dogs. The team has built a powerful and sustainable fundraising and development infrastructure.
