ALMADEN has combined technology with manufacturing, distribution, and professional project management to create the ideal Marketing Supply Chain business model.
Almaden, as the premiere provider of Marketing Supply Chain Services, takes the opportunity to showcase and educate about the services which assist companies in all aspects of Marketing Supply Chain (MSC), which refers to the creation, production, and distribution of custom items and event materials needed to support field marketing and sales.
A Marketing Supply Chain (MSC) has three main elements: a technology solution that supports a front end / branded ordering portal, professional project management teams, and a distribution center.
These three elements must work together and, ideally, be the same vendor or partner. Timing and execution of production are imperative when it comes to end-to-end fulfillment of marketing materials for events, employee onboarding and engagement, as well as partnership or customer appreciation.
An optimized supply chain will speed time-to-field and increase return on marketing spend. Finding a supplier that excels at these three elements of the marketing supply chain is not easy, but vital for efficiency, event success, and peace of mind.
Almaden CEO Eric Stern shares, “The positive effects are many and include the management of your inventory. Visibility to what is being used versus what is sitting on a shelf for months at a time is vital. An effective marketing supply chain allows marketers to make better decisions and maximize the ROI of their budgets.”
Learn more about Almaden solutions here.
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For in-depth information about what a Marketing Supply Chain is and why you need one, checkout this article by Almaden CEO, Eric Stern.
View our recent press release here.
